Sunday, June 19, 2016

Henry's Busy Book

I know it's been a while since I've posted but things have been crazy busy with the business and it seems like blogging has been last on the list this past year.

I wanted to share the latest project that I made for my one year old Grandson.  It's a busy book!
There are a few of the pages that are a little advanced for a one year old, but I wanted him to grow into the book and have it last several years.

This was a time-consuming project, taking almost a month to complete but I wasn't in any rush so it was a lot of fun to work on.


The sunshine circle is made with crinkle fabric and sensory ribbon tags.






The I Spy page is a fabric magnifying glass with lots of little trinkets to catch your attention.
Henry's favourite thing to do right now is play peek-a-boo so this is his favourite page as he can put his hands inside the mittens!
A little too young for this page but he will have fun matching the shapes in the future.  Each vinyl shape has velcro attached to the back to secure it to the opposite shape page.
Counting beads are so much fun!
This little octopus has sensory fur balls attached
The finger puppets are easily removed for play.
The button maze is lots of fun!
Each of the blue squares works on fine motor skills.  Velcro, Snap, Button and Magnet and a little zipper for added fun.  Beads spell his name and slide along the top.
   Unzip the tent to see the 3 little bears inside.
Learning to tell time with movable clock hands.
Henry's favorite dinosaur with sensory tags.
Learning to tie.
Removable fish in a clear plastic fish bowl.
Lift the flaps to see your favourite animal.  Pictures can be changed as they are behind plastic fabric and easily slide out.
Having fun with buckles and clips.
Let's learn to buckle our overalls.
I had so much fun making this Busy Book and I hope he enjoys it for years to come.






























































Monday, August 24, 2015

Branding



Branding is more than just your company name, logo or tag line.....It's the entire experience your company has with their customers.
Every brand makes a promise and that promise serves as a differentiator between you and your competitors.  My promise is not to just sell you a baby blanket but rather to make the experience not only fast and easy but also enjoyable.

The key to branding is consistency.  Does your logo convey something that you are selling or is it just a cute picture that might end up confusing someone?  My logo is a baby pram, quite simple but who doesn't associate a baby when seeing the pram?  The colour scheme is soft and feminine to attract women.  I keep this consistent throughout my marketing materials from my invoices, business cards,  gift cards etc.

I use one source for all my marketing materials and FreshBooks for my accounting.  FreshBooks allows the customer to keep their brands consistent by using their online invoicing system.  It can help to keep your brand consistent by easily inserting your business logo.  Keeping things aesthetically pleasing and professional at the same time.   All my social media accounts have the same flow keeping consistent in my branding.   Social media sites contain the largest amount of connections so every single piece of media that you share should support your brand image.

Try using emotional triggers to strengthen the customer's loyalty.  I try and make them feel like they are part of the buying experience by allowing them as much input in the design process as possible.  An important factor in buying from Sun 7 Designs is to make the customer's life easier.

In the end, branding and marketing is a long road and an on-going process.  Setting up your accounts is one step, the real challenge is actively participating.  Have fun with it and keep it consistent.

Check out my Website and Facebook page to view my products and connect with Sun 7 Designs.  Let me create something special for your little one with one of my custom designed personalized baby blankets.